Hello, I’m Emma

I’m a beauty and wellness journalist with 10 years’ experience in the industry.

I spent several of those years at Grazia, where I became Senior Beauty Writer, producing editorial beauty shoots and branded content, interviewing some of the industry’s biggest brains, reporting from Fashion Week and putting countless products and treatments to the test.

After several years in-house, I was ready for a change of pace and made the move into freelancing. I’ve since contributed to Glamour, Harper’s Bazaar, Stylist, HELLO!, Woman&Home and Women’s Health, covering beauty, health and wellness.

I’m fascinated by the things that can help us feel better – from the latest supplements and skin treatments to new-gen fitness studios – although I’m equally convinced by the restorative powers of getting outside and spending time in nature.

Alongside journalism, I work directly with beauty brands on copy, content and creative projects.